The biggest technology market on this planet is the Mobile App ecosystem. There is almost 6 billion application are present in the mobile app stores. According to Statista, a total number of downloads of mobile applications in 2017 was 197 billion. Every business now admits it that having a mobile app for their business is not just the investment but to the key for the survival in the market. Now more popular brands are using the mobile applications for the brand awareness to increase their sales and marketing. There are lots of mobile apps trends to watch out in the year 2018.
• Internet of things would continue
• Accelerated mobile pages
• Android Instant Applications
• Mobile Application Security
• Cloud-Based Applications
• The Bots
• On-demand mobile application
Internet of things
Internet of things and wearable applications both are really important and will grow in the year 2018. Mostly players of (IoT) internet of things are focusing to develop the mature and accessible IoT and wearable applications. Investment in the field of the internet of things will increase up to 120 billion by the year 2020. The adoption of wearable technology in the mobile applications is growing rapidly in the field of healthcare and manufacturing of domains.
Accelerated Mobile Pages
The new way to improve your web page load time in the mobile apps devices is accelerated mobile pages. The Accelerated mobile pages help you in boosting the conversion rates, bounce rates, and CTR. It also provides you the better user experience and mobile search engine visibility. For online businesses and developers accelerated mobile pages are really important. Using AMP your search engine ranking on mobile devices are going to change radically.
Android Instant Applications
Actually, without installing the application, you can view your android application and its content is the new evolution in the application industry. Instant Android applications are supporting the latest versions from 5.0 to 8.0 android studios. Vimeo has increased the session of the duration of their application by 140% in 2017 with the help of Android instant applications.
Mobile Application Security
The significant needs for mobile apps security also arises on daily basis smartphones are handling more and more transaction online. The Security measures for the mobile apps should take from the start of development stages like encryption of the code, securing the back-end API's, usage of reputed payment gateways and in last test your application in every possible scenario before making it live to the application store.
Cloud-based application development technology is used by many mobile app development companies so that they can have better efficient operations and can increase their productivity. The cloud-based application takes the data from the cloud and therefore this can prove the helpful for the developers as well as for owners because it reduces the load on internal memory.
The fastest growing technology is chatbots as its marketing is growing at a rate of 36.12 % and it is expected to reach 8 billion dollars by 2023. When combined with the mobile apps the chatbots for the business provides the better interaction for the businesses. By the year 2019 60% of US users are likely to interact with the chatbots. The most popular chatbots developed so far are a Weather forecaster, the Doctor, and your financial assistant. Many of the businesses are now using the chatbots to improve their customer interactions and sales.
On-Demand Mobile Applications
On-demand mobile apps gained more popularity in the year 2018 as they make our life easier. We can use on-demand applications anywhere. Mostly the on-demand applications are found under the category of food ordering, car cleaning, and laundry services. Popular on-demand mobile apps are Uber, Peapod, and Airbnb.